Privacy Policy
Forelle B.V.
Last updated: 25 June 2026
Forelle B.V. is located at Marie Curieweg 2, 6045 GH Roermond, The Netherlands, and is registered with the Dutch Chamber of Commerce under number 12063684.
Forelle B.V. operates the website www.forelle.com and offers sports equipment through its online store to customers across Europe.
In this Privacy Policy, we explain which personal data we collect, why we collect it, how we use it, how long we keep it, with whom we share it, and which rights you have under the General Data Protection Regulation (GDPR).
1. Controller
Forelle B.V. is the controller for the processing of personal data described in this Privacy Policy.
Contact details:
Forelle B.V.
Marie Curieweg 2
6045 GH Roermond
The Netherlands
Email: [email protected]
Website: www.forelle.com
If you have questions about this Privacy Policy or wish to exercise your privacy rights, you can contact us using the email address above.
2. Personal data we collect
We collect personal data when you use our website, place an order, create an account, contact us, subscribe to our newsletter, participate in a program, or interact with our marketing.
The personal data we process may include:
Customer and order data
- First and last name
- Company name, if applicable
- Billing address
- Shipping address
- Email address
- Phone number
- Order details
- Invoice details
- VAT number, if applicable
- Customer account details
- Communication about your order or customer service request
Payment data
- Payment method
- Payment status
- Transaction reference
- Invoice amount
- Billing details
- Limited payment information provided by our payment service provider
We do not store full credit card details ourselves. Payments are processed by our payment providers. Read more about which payment providers we use here.
Account data
- Login details
- Account preferences
- Order history
- Saved addresses
- Wishlist or cart information, if applicable
Newsletter and marketing data
- Email address
- Name, if provided
- Language preference
- Newsletter preferences
- Product or sport interests, if provided or inferred from your interaction with our website
- Email engagement data, such as opens and clicks, where permitted
- Team Buyer Program status, if applicable
Contact and customer service data
- Emails and messages you send to us
- Information you provide through contact forms
- Customer service notes
- Returns, warranty, complaint, and support information
Website, analytics, and technical data
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Time and date of visit
- Referring website or campaign
- Cookie identifiers
- Approximate location based on IP address
- Technical logs and diagnostic data
Marketing and advertising data
- Cookie identifiers
- Advertising identifiers
- Website behaviour, where permitted
- Product views
- Cart activity
- Purchase events
- Campaign interaction data
This may include data processed through tools such as Google Analytics 4, Google Tag Manager, Google Ads, Meta Pixel, Spotler, or other tools.
3. Why we process personal data and legal bases
We only process personal data when we have a valid legal basis under the GDPR.
We process personal data for the following purposes:
Processing orders and deliveries
We use your personal data to process your order, arrange payment, deliver products, send order updates, handle returns, and provide customer support.
Legal basis: performance of a contract.
Creating and managing customer accounts
We use account data to allow you to log in, view previous orders, save preferences, and manage your details.
Legal basis: performance of a contract or legitimate interest.
Customer service and communication
We use your contact details and order information to respond to questions, complaints, warranty requests, returns, and other service requests.
Legal basis: performance of a contract, legal obligation, or legitimate interest.
Payment processing
We process payment-related information to complete transactions, prevent fraud, and maintain financial records.
Legal basis: performance of a contract, legal obligation, and legitimate interest.
Legal and tax obligations
We keep certain order, invoice, and payment records to comply with tax, accounting, and administrative obligations.
Legal basis: legal obligation.
Newsletter and marketing emails
We send newsletters and promotional emails when you have subscribed, when you have given consent, or where this is otherwise legally permitted for existing customers. You can unsubscribe at any time using the unsubscribe link in our emails.
Legal basis: consent or legitimate interest, depending on the situation.
Team Buyer Program communication
If you participate in the Forelle Team Buyer Program, we may send you important program-related communication. These messages may include information about the program, benefits, conditions, updates, and relevant product or team-related information. Some communication is necessary for participation in the program.
Legal basis: performance of a contract or legitimate interest.
Where Team Buyer Program emails include marketing content, we will provide an unsubscribe or opt-out option where required. If you unsubscribe from general marketing emails, we may still send necessary administrative messages about your participation in the program.
Website analytics and improvement
We use analytics data to understand how visitors use our website, improve the webshop, fix errors, and measure performance.
Legal basis: consent or legitimate interest, depending on the type of cookies or tracking used.
Personalized advertising and remarketing
With your consent, we may use cookies and similar technologies to show relevant ads, measure ad performance, and create remarketing audiences.
Legal basis: consent.
Fraud prevention and security
We process technical and transaction data to protect our website, customers, systems, and business against fraud, misuse, security threats, and unauthorized access.
Legal basis: legitimate interest.
Business administration
We process data for internal administration, reporting, audits, and business management.
Legal basis: legal obligation or legitimate interest.
4. Newsletter and direct marketing
You can voluntarily subscribe to our newsletter and marketing emails. We use these emails to send news, product updates, special offers, personalized offers, and relevant content about baseball, softball, American football, and related sports equipment.
You can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails or by contacting us at [email protected].
We may use email marketing software, such as Spotler Mail, to send and manage newsletters, subscription preferences, and email performance.
If you are an existing customer, we may send you marketing about similar products or services where legally permitted. You always have the right to opt out.
5. Cookies and similar technologies
We use cookies and similar technologies on our website. Cookies are small files stored on your device when you visit a website. Similar technologies include pixels, tags, scripts, and local storage.
We may use the following types of cookies:
Functional cookies
These cookies are necessary for the website to work properly. They allow features such as shopping cart functionality, checkout, login, language preferences, security, and load balancing.
Preference cookies
These cookies remember choices you make, such as language, region, or display preferences.
Analytics cookies
These cookies help us understand how visitors use our website, which pages are visited, and where improvements can be made. Depending on the impact on your privacy, we may ask for your consent before using analytics cookies.
Marketing and tracking cookies
These cookies are used to show relevant advertisements, measure campaign performance, create audiences, and track interactions with our ads and website. We only use these cookies with your consent where required.
Examples of tools that may use cookies or similar technologies include:
- Google Analytics 4
- Google Tag Manager
- Google Ads
- Meta Pixel
- Spotler
- Other tools used by Forelle
You can manage your cookie preferences through our cookie banner or cookie settings on the website. You can also adjust your browser settings to block or delete cookies. Please note that some parts of the website may not work properly if functional cookies are disabled.
6. Who we share personal data with
We only share personal data when this is necessary for the purposes described in this Privacy Policy.
We may share personal data with:
Webshop, hosting, and IT providers
For website hosting, webshop functionality, technical maintenance, security, and support.
Payment providers
For processing payments, refunds, fraud prevention, and payment administration.
Shipping and logistics partners
For delivering orders, providing tracking information, handling returns, and resolving delivery issues.
Email and marketing service providers
For sending newsletters, managing subscriptions, and measuring email performance.
Analytics and advertising partners
For website analytics, advertising, conversion tracking, and remarketing, where permitted.
Customer service and communication tools
For handling customer questions, support requests, and service communication.
Accounting, tax, and legal advisors
For administration, tax compliance, financial records, legal advice, and dispute handling.
Government authorities or regulators
Where we are legally required to provide information. When we use service providers that process personal data on our behalf, we make appropriate agreements to protect your personal data.
7. International transfers
Forelle B.V. is based in the Netherlands and primarily processes personal data within the European Economic Area.
Some service providers may process personal data outside the European Economic Area. If personal data is transferred outside the European Economic Area, we will take appropriate safeguards where required, such as using Standard Contractual Clauses, adequacy decisions, or other legally approved transfer mechanisms.
8. How long we keep personal data
We do not keep personal data longer than necessary for the purposes for which it was collected, unless we are legally required to keep it longer.
In general, we use the following retention periods:
Order, invoice, and payment records
We keep these records for the period required by tax and accounting laws, usually at least 7 years.
Customer account data
We keep account data as long as your account is active. If you request deletion of your account, we will delete or anonymize the account data unless we need to keep certain information for legal, tax, fraud prevention, or dispute reasons.
Customer service communication
We keep customer service communication as long as necessary to handle your question, complaint, return, warranty request, or dispute, and for a reasonable period afterwards.
Newsletter data
We keep newsletter data until you unsubscribe or withdraw your consent. We may keep a limited record of your unsubscribe request to make sure we do not contact you again for that purpose.
Marketing and cookie data
We keep cookie and marketing data according to the retention periods listed in our Cookie Policy and the settings of the relevant tools.
Technical logs and security data
We keep technical and security logs for a limited period, unless a longer period is necessary to investigate security incidents, fraud, or misuse.
9. Security of personal data
We take appropriate technical and organizational measures to protect personal data against loss, misuse, unauthorized access, disclosure, alteration, and destruction.
These measures may include:
- Secure connections using HTTPS
- Access controls
- Password protection
- Limited access for employees and service providers
- Security monitoring
- Backups
- Processor agreements with service providers
- Regular updates and maintenance of systems
No method of transmission over the internet or electronic storage is completely secure. However, we take reasonable steps to protect your personal data.
10. Your privacy rights
Under the GDPR, you have several rights regarding your personal data.
You have the right to:
Access your personal data
You can ask us what personal data we process about you.
Correct your personal data
You can ask us to correct inaccurate or incomplete personal data.
Delete your personal data
You can ask us to delete your personal data. In some cases, we may not be able to delete all data immediately because we are legally required to keep certain information, such as invoice and tax records.
Restrict processing
You can ask us to temporarily restrict the use of your personal data in certain situations.
Object to processing
You can object to processing based on legitimate interest, including direct marketing.
Withdraw consent
If we process your personal data based on consent, you can withdraw your consent at any time. This does not affect processing that took place before you withdrew your consent.
Data portability
You can ask us to provide certain personal data in a structured, commonly used, and machine-readable format.
File a complaint
You have the right to file a complaint with the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens.
You can exercise your rights by contacting us at [email protected].
We will respond to your request within one month. If your request is complex or if we receive many requests, this period may be extended where legally permitted.
For security reasons, we may ask for additional information to verify your identity. We will only ask for information that is necessary and proportionate to verify that we are communicating with the correct person.
11. Children's privacy
Our website and webshop are not specifically directed at children under 16. We do not knowingly collect personal data from children under 16 without appropriate parental or guardian consent.
If you believe that a child has provided us with personal data without appropriate consent, please contact us at [email protected] so we can take appropriate action.
12. Automated decision-making and profiling
We do not use automated decision-making that produces legal effects or similarly significant effects for customers.
We may use limited profiling or segmentation for marketing purposes, such as showing relevant product recommendations or sending more relevant newsletters based on interests, previous purchases, or website behaviour, where legally permitted.
13. Links to other websites
Our website may contain links to other websites that are not operated by Forelle B.V. If you click on a third-party link, you will be directed to that third party's website.
We are not responsible for the privacy practices, content, or security of third-party websites. We recommend that you read the privacy policy of every website you visit.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on www.forelle.com.
If we make important changes, we may inform you by email or by a notice on our website where appropriate.
15. Contact
If you have questions about this Privacy Policy, the processing of your personal data, or your privacy rights, you can contact us at:
Forelle B.V.
Marie Curieweg 2
6045 GH Roermond
The Netherlands
Email: [email protected]
Website: www.forelle.com