To me, team sports are a form of family. As a third-generation representative and current CEO of Forelle, I’ve had the privilege of growing up with the company, our customers, and the community we serve. From a young age, I experienced the unique atmosphere at tournaments and events celebrating American football, baseball, and softball—sports driven by the joy of practicing, sharing, and excelling together.

This bond deepened during my time playing American football in Italy, where I truly understood the phrase “Football is Family.” These values resonate with our values at Forelle, feeling a sense of belonging across baseball, softball, and football communities in Europe.

At Forelle, our mission is to provide Europe with professional equipment at affordable prices, empowering players and teams to succeed and enjoy the sports they love. Our vision extends this, aiming to grow American team sports in Europe from a central role in society.

We believe these sports are more than games—they bring people together, create lifelong bonds, and stimulate personal growth. By equipping athletes, supporting teams, and taking a central position, we commit to growing this European-American-family.

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Teun Crijns

Managing director